Affirm Brand Identity

For Affirm, we led a complete identity refresh designed to capture the brand’s confident, modern outlook on financial freedom. The new branding suite blends bold visuals, timeless typography, and immersive interactive elements to communicate trust, transparency, and flexibility. By grounding the strategy in Affirm’s core mission making payments simple and accessible we built a visual language that moves seamlessly between digital UI, real-world applications, and motion-driven storytelling. The result is a system that feels sleek, minimal, and distinctly Affirm.